Starter quiz
- Match the words to their correct definition.
- media⇔the ways in which information or entertainment is consumed ✓
- content creator⇔a person who makes something to share online ✓
- bias⇔an assumption that influences how you act ✓
- Everyone has a different ______ for creating content.
- 'motivation' ✓
- True or false? Every content creator has good motivations for creating content.
- 'False' ✓
- If a content creator is promoting a service or product, their content may have ...
- prejudice
- bias ✓
- motivation
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- Which of the following are considered to be more trustworthy sources of news?
- newspapers ✓
- social media
- television ✓
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- True or false? Smart people cannot be fooled by fake news.
- 'False' ✓
Exit quiz
- Match the words to their correct definitions.
- influencer⇔someone on social media who influences their followers' behaviour ✓
- financial⇔relating to money ✓
- attention⇔when you focus your mind on something or someone ✓
- True or false? People become influencers for the same reasons.
- 'False' ✓
- What can influencers be motivated by?
- financial gain ✓
- privacy
- attention ✓
- listening to other opinions
- changing opinions ✓
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- __________ promote related content to people online.
- algorithms ✓
- viruses
- AI
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- True or false? Influencers can benefit financially from promotions on their social media.
- 'True' ✓
- People can be misled by content creators as they have built __________ with their audience.
- mistrust
- animosity
- trust ✓
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Worksheet
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Lesson Details
Key learning points
- People become influencers for different reasons.
- Influencers can be motivated by financial gains, their interests or their beliefs.
- Influencers can create content that is exaggerated or contains lies; there may be financial incentive behind this.
- People can be influenced and misled by online content made by influencers.
Common misconception
All influencers are good role models who encourage healthy habits and sensible choices.
Many influencers are good role models. However, there are some influencers that are bad role models because they encourage unhealthy habits or dangerous choices. This is often based on the controversial content's potential for financial gain.
Keywords
Influencer - a person who uses social media to influence the behaviour of their followers
Attention - when you focus your mind on something or someone
Financial - relating to money
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