Starter quiz
- Which is not an example of a type of media?
- radio
- newspaper
- word of mouth ✓
- internet
-
- A spectator is someone who ______ a sport.
- performs
- watches ✓
- sponsors
- referees
-
- If a sport has lots of media attention they are likely to be more popular.
- True ✓
- False
- England Netball is an example of a national ______ body.
- 'governing' ✓
- Which is an example of social media?
- instagram ✓
- newspapers
- NGB websites
- BBC 5 Live
-
- Match the stakeholder in sport to the example.
- performer⇔basketball player ✓
- sponsor⇔nike ✓
- official⇔referee ✓
- sport⇔basketball ✓
Exit quiz
- Media is defined as the different ways we communicate information, e.g. TV, newspapers, social media, the internet and ...
- 'radio' ✓
- Which of these services allows the public to watch sport on TV?
- Heart radio
- The Guardian
- Amazon Prime ✓
- Snapchat
-
- Identify which is a positive impact of the media on the sport.
- dates and times to fixtures can be changed
- free clothing and equipment
- pressure to entertain
- increases revenue ✓
-
- True or false? Increased media attention means performers can be more at risk of negative public scrutiny.
- True ✓
- False
- Match the impact to the stakeholder that it impacts.
- negative impact on the spectator⇔more likely to watch sport than play sport ✓
- negative impact on the performer⇔commercial sponsor appearances can affect training ✓
- negative impact on the official⇔pressure to always make the correct decision ✓
- positive impact on the performer⇔free clothing and equipment ✓
- positive impact on the spectator⇔better education through replay and different camera angles ✓
- positive impact on the official⇔highlights the importance of the role ✓
- Identify which event is most likely to negatively impact on the reputation of a sponsor.
- a performer serving double fault
- a performer coming last in a race
- a performer taking performance enhancing drugs ✓
- a performer missing a penalty
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Worksheet
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Presentation
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Lesson Details
Key learning points
- Media types include television, radio, the press, the internet, and social media.
- Media can enhance performers' visibility, provide sponsorship opportunities and a platform for promotional activities.
- Media coverage can lead to increased pressure, loss of privacy, and negative public scrutiny.
- Media coverage boosts a sport's popularity and finances but can also lead to a focus on entertainment over competition.
- Media can increase sponsor visibility and engagement but may create scrutiny or controversy for officials and sponsors.
Common misconception
Pupils may think that media coverage is always beneficial for sports, without considering potential negative effects and assuming that media only affects athletes and fans.
Media coverage can be both postive and negative and can impact performers, sports, officials, spectators and the sport itself.
Keywords
Media - the different ways we communicate information, like through TV, newspapers, social media, the internet, or radio
Sponsors - an individual or group that provides financial support to an event, activity, person, or organisation
Spectator - a person who watches a sports event and can influence the atmosphere
Official - someone who enforces the rules and makes decisions to ensure fair play in a game or competition
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