Starter quiz
- Identify the correct definition of sponsorship.
- the different ways we communicate information
- an individual or group that provides financial support to an event or person
- provision of funds or other forms to support a sport in return for advertising ✓
- to manage or exploit an activity in a way designed to make profit
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- There are three types of sponsorship. 1. financial 2. clothing, footwear and equipment. The third type is ______ sponsorship.
- 'facilities' ✓
- Identify which is a negative impact of sponsorship on the spectator.
- higher standard of players which are more enjoyable to watch
- more advert breaks in big events ✓
- increased pressure to favour the interests of sponsors
- loss in revenue if a performer cheats
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- A positive impact of financial sponsorship on the performer is that they have more time to train.
- True ✓
- False
- Match the impact of sponsorship to the stakeholder that it impacts.
- sponsor⇔raises awareness of company or brand ✓
- spectator⇔higher standard of players which is more enjoyable to watch ✓
- performer⇔less financial worries ✓
- sport⇔more coaching development programmes ✓
- A negative impact of sponsorship on the sport is that sports can be ______ to suit the sponsor.
- 'manipulated' ✓
Exit quiz
- Media, sponsorship and ______ make up the three components of the golden triangle.
- 'sport' ✓
- The golden triangle represents the ______ of sport.
- 'commercialisation' ✓
- Order these statements to show how the media can benefit from commercialisation.
- 1⇔Media shows popular sport.
- 2⇔More spectators use that media outlet.
- 3⇔Media can charge higher advertising rates.
- 4⇔More money is earnt by media companies.
- Complete the sentence with the best answer. A sport that receives lots of positive media attention ...
- is less likely to get sponsorship deals.
- is more likely to get sponsorship deals. ✓
- is more likely to be a minority sport.
- is likely to be shown on the BBC.
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- A performer will always benefit from commercialisation.
- True
- False ✓
- Which incident is most likely to damage a sponsor's reputation?
- being associated with a sexist athlete ✓
- being associated with an athlete with an injury
- being associated with an athlete who lost their last match
- being associated with a nervous athlete
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Worksheet
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Lesson Details
Key learning points
- The golden triangle illustrates the interconnection between sport, sponsorship, and the media.
- Sport benefits from media exposure, which helps increase viewership and popularity.
- Sponsorship provides financial support and resources for sport, often driven by media visibility.
- Media coverage can enhance sponsorship value by reaching wider audiences and boosting brand association.
- The relationship among these three elements can influence the development and commercial success of sports.
Common misconception
Students might think that sport only benefits from media and sponsorship.
Media and sponsorship also benefit from the sport.
Keywords
Media - the different ways we communicate information, like through TV, newspapers, social media, the internet, or radio
Sponsorship - provision of funds or other forms of support to an individual or event in return for some commercial return
Commercialisation - to manage or exploit (an organisation, activity, etc) in a way designed to make a profit
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