Starter quiz
- Identify the order that sport may benefit from commercialisation.
- 1⇔a sport becomes popular as spectators want to watch it
- 2⇔the sport gets more media attention
- 3⇔the sport gets more sponsorship deals from brands wanting to advertise
- 4⇔the sport earns more money to put back into developing the sport at all levels
- Match the stakeholder to how commercialisation can negatively impact each one.
- performer⇔increased pressure to win ✓
- official⇔increased pressure to always make the correct decision ✓
- sponsor⇔can negatively affect sales if a sponsored athlete cheats ✓
- spectator⇔can increase advert breaks in big matches competitions ✓
+