How can I be a critical consumer? | Financial education

Starter quiz

Match the words with their meanings.
- Confluence means
  
  ⇔
  
  the place where two or more rivers meet. ✓
- Affluence means
  
  ⇔
  
  the state of having lots of wealth. ✓
- Influence means
  
  ⇔
  
  having the ability to change the behaviour of someone. ✓
What does borrow mean?
- Hide money underground.
- Give money to somebody else.
- Take money from somebody which needs to be paid back. ✓
- Take money from somebody else without asking first.
Sofia borrows £2 from Jacob. She is given £5 spending money. What should she do?
- Jacob can wait! She should buy a £5 toy
- Pay Jacob back first ✓
- Buy Jacob a £2 present and give him that instead
- Buy a £5 present for her mum
Jacob has some money to spend. What should he do with it?
- Listen to his uncle and buy a book.
- Listen to his dad and save it.
- Listen to his mum and buy some socks.
- Make his own choice. ✓
Whose advice should Sofia listen to? Put them in order, starting with the person who might give the best advice on what Sofia should do with £10
- 1
  
  ⇔
  
  A sensible friend who knows Sofia really well.
- 2
  
  ⇔
  
  Her dad who is always telling her to save her money.
- 3
  
  ⇔
  
  A close friend who is very good at spending money but terrible at saving it.
- 4
  
  ⇔
  
  Somebody in her class who loves cuddly toys.
Match up the beginning and end of each piece of good advice.
- Only borrow from
  
  ⇔
  
  someone who can afford it. ✓
- Only lend to
  
  ⇔
  
  someone who might need it. ✓
- Do not lend to
  
  ⇔
  
  someone who does not pay their debts. ✓
- Do not borrow from
  
  ⇔
  
  someone you do not trust. ✓

Exit quiz

Complete the sentence. Convince means to __________.
- find someone guilty of a crime.
- make someone believe something. ✓
- join things together.
- change one thing into another.
What does a critical consumer think about before spending their money?
- price
- quality
- ethics
- price, quality and ethics ✓
Which of these is a rhetorical question?
- New look, new feel, new you.
- Are you ready to party? ✓
- Make the right choice.
- The most relaxed you'll ever feel.
Alex is trying to be an ethical shopper. Which of these will he need to think about?
- Whether something is expensive.
- Whether something is Fairtrade. ✓
- Whether something is sustainably sourced. ✓
- What colour something is.
What does, 'Buy Cheap, Buy Twice' mean?
- You save money buying cheaper products.
- You can buy two of everything because things are less expensive.
- Less expensive products may not last as long and need to be replaced. ✓
- Sometimes bank cards don't work as well when you do not spend as much
Alex and his family go shoe shopping. Match their names to the most important consideration that they have when choosing shoes.
- Alex's little sister
  
  ⇔
  
  shoes with stars on. ✓
- Alex's mum, a keen walker
  
  ⇔
  
  hard-wearing, comfortable shoes. ✓
- Alex's big sister, an ethical shopper
  
  ⇔
  
  sustainably made shoes. ✓
- Alex's grandmother
  
  ⇔
  
  warm shoes. ✓

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Lesson Details

Key learning points

Advertising is designed to convince us to buy things.
Persuasive language can be used to convince people to buy things.
Advertisers try to convince us that we need things we want.

Common misconception

Advertisers have to tell the truth about their products.

Advertisers have one aim: to sell their product. They use a whole array of strategies to do this incuding exaggeration and manipulating our desires, attitudes and wants.

Keywords

Advertising - Advertising draws attention to a product.
Convince - To convince means make someone believe or think something.
Critical consumer - A critical consumer is someone who considers price, quality and ethics when buying a product.
Persuasive - Persuasive means good at making someone do or believe something. An advert might persuade you to buy a product.