Starter quiz
- What is alliteration?
- the repetition of initial consonant sounds occurring in neighbouring words ✓
- the attribution of human characteristics or behaviours to non-human objects
- words that imitate or suggest the sound they describe
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- What visual and linguistic techniques may be used in the headline of an advert?
- alliteration ✓
- big and bold writing in unique font ✓
- simple font
- short and snappy ✓
- underline
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- What is onomatopoeia?
- the repetition of initial sounds in neighbouring words
- the similarity of sounds between the ending syllables of words
- words that imitate or suggest the sound they describe ✓
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- Which of the following phrases are examples of rhyme?
- sweet treat ✓
- bouncing ball
- boing!
- Once eaten, never beaten! ✓
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- Select the examples of a relative clause.
- which are packed full of nutrient-rich ingredients ✓
- they are coated in the creamiest, most indulgent chocolate
- who is the most healthy person in the school ✓
- which will leave your mouth watering ✓
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- Select the features you would be likely to find in a persuasive advert.
- exaggeration ✓
- rhetorical quesion ✓
- formal fronted adverbials
- superlatives ✓
- ordering fronted adverbials
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Exit quiz
- Match the keyword to the correct definition.
- relative pronoun⇔a word that starts a relative clause ✓
- relative clause⇔type of subordinate clause & starts with a relative pronoun ✓
- relative complex sentence⇔sentence formed of main clause&a relative subordinate clause ✓
- What is the unique selling point?
- what makes a product healthy
- what makes a product better than others on the market ✓
- how much of the product is sold
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- How can you ensure the first paragraph of an advert doesn’t sound repetitive to the headline and opening?
- Use varied adjectives. ✓
- Use a range of synonyms for the product. ✓
- Use completely different language/points.
- Use a different font and colour.
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- Tick the examples of relative clauses that would work in this main clause: These tantalising treats, __________ , are coated in the creamiest, most indulgent chocolate.
- who are coated in milk chocolate
- which contain energy-boosting ingredients ✓
- which are a healthy alternative snack ✓
- who is a delicious and healthy treat
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- Match the persuasive linguistic technique to the example.
- alliteration⇔tantalising treats ✓
- superlative⇔creamiest ✓
- personification⇔taste buds will dance ✓
- onomatopoeia⇔boing! ✓
- rhyme⇔sweet treat ✓
- Which of these would not be featured in a persuasive advert?
- exaggeration
- alliteration
- formal fronted adverbials ✓
- ordering fronted adverbials ✓
- onomatopoeia
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Worksheet
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Presentation
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Lesson Details
Key learning points
- It is crucial to communicate the unique selling point of a product.
- The beginning of persuasive writing should focus on the most appealing aspects of the product, e.g. taste.
- A variety of linguistic techniques are used to create persuasive adverts.
- Use of a relative complex sentence supports communicating extra detail about a noun to the reader.
Common misconception
Children may try to include too many persuasive linguistic techniques in one sentence.
Explain to the children that their sentences still need to make sense, so focus on one linguistic technique per sentence.
Keywords
Unique selling point - A unique selling point is what makes a product better than others on the market.
Relative pronoun - A relative pronoun is a word that starts a relative clause like ‘who’ or ‘which’.
Relative clause - A relative clause is a type of subordinate clause that starts with a relative pronoun.
Relative complex sentence - A relative complex sentence is a sentence formed of a main clause and a relative subordinate clause.
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