Starter quiz
- Order the features in the order you would find them in a persuasive advert.
- 1⇔Headline
- 2⇔Opening (rhetorical question)
- 3⇔Happy and Healthy - Paragraph 1
- 4⇔Happy and Healthy - Paragraph 2
- Match the vocabulary to the correct definition.
- slogan⇔a short and striking or memorable phrase used in advertising ✓
- layout⇔refers to the way the information is organised on the page ✓
- publish⇔to produce a final, best version that is available to others ✓
- How can you make the headline appealing to the reader?
- large font ✓
- small font
- make it colourful ✓
- use a linguistic technique ✓
- use plain and simple font/colours
-
- What does the opening of the persuasive advert contain?
- detail on the health benefits of the product
- detail on the taste of the product
- a rhetorical question to hook the reader ✓
- a follow up statement linking to the question ✓
-
- What does paragraph one of the main text focus on in the persuasive advert on chocolate energy balls?
- detail about the health benefits of the product
- communicating the unique selling point ✓
- focusing on the taste of the product ✓
- the slogan
-
- What does paragraph two of the main text focus on in the persuasive advert on chocolate energy balls?
- the opening rhetorical question
- the health benefits of the product ✓
- reinforcing the unique selling point ✓
- the taste of the product
-
Exit quiz
- Match the persuasive linguistic technique to the definition and intent.
- rhyme⇔similarity of sounds creates a musical quality and pattern ✓
- alliteration⇔repetition of initial sounds adds rhythm and emphasis ✓
- onomatopoeia⇔imitation of sound being described creates sensory appeal ✓
- jingle⇔a form of sound advertising that creates auditory appeal ✓
- Which of the following is an example of onomatopoeia?
- Once you pop, the fun don't stop.
- Don't dream it. Drive it.
- Snap, Crackle, Pop. ✓
- Ba da ba ba ba, I'm lovin' it!
-
- Which of the following is an example of how words can be turned into jingles?
- A blissful bite that will fill you with delight.
- Choose it. Chew it. Champion it.
- Boing! with the energy ball
- B-b-b-b bite it! You gotta-ta-ta try it ✓
-
- Before publishing the writing of a persuasive advert, what should you do?
- Memorise everything you want to write.
- Colour the advert in.
- Design the layout of the advert. ✓
-
- Which of the following statements is true?
- A persuasive advert should be presented neatly and simply.
- The content should be presented in any order, size and colour.
- A persuasive advert should be presented neatly and creatively. ✓
-
- Select the ways in which a written persuasive advert needs to appeal to the reader?
- visually ✓
- auditorily
- linguistically ✓
- dramatically
-
Worksheet
Loading worksheet ...
Presentation
Loading presentation ...
Lesson Details
Key learning points
- A slogan is an important feature of persuasive advertising and needs to be memorable and catchy.
- The layout of a persuasive advert is crucial for ensuring it is visually appealing to the reader.
- It is important to use neat and creative presentation when publishing a persuasive advert.
- A published persuasive advert should be visually and linguistically appealing to the reader.
Common misconception
Children may identify rhyming words that are not subject appropriate for the slogan.
Model examples and non-examples in context. E.g. 'hall' would not be a relevant rhyming word for 'ball'.
Keywords
Slogan - a short and striking or memorable phrase used in advertising
Layout - the way information is organised on the page
Publish - to produce a final, best version that becomes available to others
+