Generating vocabulary for a persuasive advert | English

Starter quiz

Which features of a persuasive advert should grab the reader's attention first?
- the details about the product, experience or topic
- the headline and images ✓
- all features should stand out equally
Match the vocabulary to the correct definition.
- alliteration
  
  ⇔
  
  the repetition of initial sounds in neighbouring words ✓
- exaggeration
  
  ⇔
  
  overstating for dramatic effect ✓
- rhetorical question
  
  ⇔
  
  a question posed that is not intended to be answered ✓
Which of the following are examples of alliteration?
- blissful bite ✓
- tasty nibble
- succulent snack ✓
- delicious treat
Which of the following are examples of exaggeration?
- the most delicious treat you've ever had ✓
- a healthy snack
- tastier than any other treat ✓
- a nutrient-rich ball
Which of the following is an example of a rhetorical question?
- Do you love sweet treats and want to be healthy? ✓
- Everyone loves sweet treats but also wants to be healthy.
- You can either have a sweet treat, or be healthy.
What linguistic technique has been used to make the following slogan catchy: "once eaten, never beaten"?
- alliteration
- exaggeration
- rhyme ✓
- rhetorical question

Match the vocabulary to the definition.
- synonym
  
  ⇔
  
  a word that has the same or similar meaning to another word ✓
- exaggeration
  
  ⇔
  
  overstating for dramatic effect ✓
- alliteration
  
  ⇔
  
  the repetition of sounds occurring in neighbouring words ✓
Why is it important to use synonyms for the product your persuasive advert is about?
- to avoid repetition and ensure text flow ✓
- to make it more interesting
- it isn't important
Which of the following are examples of a good synonym for the energy ball?
- bounce
- bite ✓
- delight ✓
- treat ✓
- tasty
Why is it important to use exaggerated and precise adjectives in persuasive adverts?
- It keeps it simple and easy for the reader.
- It makes the product sound even more appealing. ✓
- It accurately describes the product.
Which of the following are exaggerated adjectives?
- healthy
- scrumptious ✓
- tasty
- succulent ✓
- heavenly ✓
Which of the following are examples of alliteration?
- nourishing nibble ✓
- delicious snack
- nutrient-rich, scrumptious snack ✓
- mouth-watering delight

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Using a range of adjectives and nouns is important when describing a product in a persuasive advert.
Using a range of synonyms for the product avoids repetition and supports text flow.
Exaggerated and precise adjectives are more appealing and persuasive to the reader.
Adjectives and nouns can be paired purposefully to form alliteration.

Children might not understand the nuance involved in forming alliteration.

Not all of the words in the phrase need to begin with the same letter/sound and the words don't always have to be 'next door neighbours'.

Synonym - a word that has the same or similar meaning to another word
Exaggeration - overstating for dramatic effect
Alliteration - the repetition of initial consonant sounds occurring in neighbouring words