Starter quiz
- What is the headline of a persuasive advert?
- the main body of text
- the pictures shown
- the heading that is positioned to stand out ✓
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- Match the linguistic technique to its definition.
- alliteration⇔the repetition of initial sounds in neighbouring words ✓
- rhyme⇔the similarity of sounds between the ending of words ✓
- rhetorical question⇔a question posed that is not intended to be answered ✓
- exaggeration⇔overstating for dramatic effect ✓
- synonym⇔a word that has the same or similar meaning to another word ✓
- Which of the following sentences contain alliteration?
- The chocolate energy ball is nutritious and delicious.
- These blissful bites will fulfil all of your needs. ✓
- The chocolatey chew is packed full of nutrients. ✓
- These tasty treats are healthy and moreish. ✓
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- What are the key selling points for the chocolate energy ball?
- They are coated in chocolate for an indulgent taste. ✓
- They are the shape of a ball so you can bounce them.
- They are made up 80% oats, nuts and dried fruits for health benefits. ✓
- They are easy to make and quick to eat.
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- Which of the following adjectives would be used to describe the chocolate energy ball appropriately?
- nutritious ✓
- unhealthy
- energising ✓
- delectable ✓
- boring
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- Which of the following should you consider when designing your persuasive advert?
- persuasive linguistic techniques ✓
- visual appearance and layout ✓
- chronology
- use of storytelling language
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Exit quiz
- Which qualities should the headline of a persuasive advert have?
- big and bold ✓
- long and detailed
- short and snappy ✓
- catchy and memorable ✓
- simple and factual language
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- Match the linguistic techniques used in headlines to their definition.
- alliteration⇔the repetition of initial sounds in neighbouring words ✓
- rhyme⇔the similarity of sounds between ending syllables of words ✓
- onomatopoeia⇔words that imitate or suggest the sound they describe ✓
- personification⇔the attribution of human features to non-human objects ✓
- What is a unique selling point?
- where a product is sold
- what makes a product better than others on the market ✓
- how much a product costs
- what a product looks like
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- What is the purpose of a rhetorical question in the opening of a persuasive advert?
- to make the reader laugh
- to provoke thought in the reader and hook them ✓
- to highlight and emphasise the unique selling point ✓
- to give the reader a question to answer
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- What should follow a rhetorical question in a persuasive advert?
- a follow up statement that links to the rhetorical question to persuade further ✓
- an answer from the reader
- a headline
- a picture
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- Which of the following persuasive statements include a conditional clause to refer to the possibility of something?
- If you choose this nutritious nibble, you can have the best of both worlds. ✓
- You can have the best of both worlds.
- If you love chocolate and nutritious food, you should choose the Chocolate Chew! ✓
- You should choose the Chocolate Chew.
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Worksheet
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Presentation
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Lesson Details
Key learning points
- The headline and opening of a persuasive advert should be eye-catching and hook the reader.
- Linguistic techniques like alliteration, rhyme, onomatopoeia and personification are used to create catchy headlines.
- Rhetorical questions are a persuasive technique used to hook the reader in the opening of a persuasive advert.
- Persuasive writing should be informed by the unique selling point of the product an advert is about.
- The use of a conditional clause to refer to the possibility of something is a persuasive technique.
Common misconception
Children might find it difficult to grapple with morphology that supports forming a headline.
Provide examples of catchy headlines and model using words in different ways e.g. bliss, blissful, blissfully.
Keywords
Headline - the heading at the top of a non-fiction text
Alliteration - the repetition of initial consonant sounds occurring in neighbouring words
Rhetorical question - a question posed that is not intended to be answered
Unique selling point - what makes a product better than others on the market
Conditional clause - a type of subordinate clause that cannot stand alone and refers to the possibility of something
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