Starter quiz
- An advert is...
- a promotional message for a product, service or idea ✓
- a narrative story
- a video of someone's lie
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- What is an adjective?
- a naming word for people, places or things
- a word that describes a noun ✓
- a doing or being word
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- What are features of something?
- the parts or characteristics that make something unique ✓
- the words used in a book
- the images in an advert
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- What is advert short for?
- advertisement ✓
- advertent
- advertorial
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- What does persuade mean?
- to give your opinion
- to give a different idea to your partner
- to convince or to make someone agree with you ✓
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- What is vocabulary?
- the pictures used to communicate
- the words we know and use to communicate with others ✓
- the thoughts in our head
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Exit quiz
- Match the vocabulary to the correct definition.
- persuasion⇔the action of trying to change someone's mind or behaviour ✓
- advert⇔a notice or announcement that promotes something ✓
- purpose⇔the reason for something and the desired impact ✓
- linguistic technique⇔language device used to have a desired impact on the reader ✓
- Where might you see a persuasive advert?
- only on television
- they are all around us ✓
- on trains and buses
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- Match the persuasive advert type to its purpose.
- an advert for a toy⇔persuading you to buy and use it ✓
- an advert for a theme park⇔persuading you to visit it ✓
- an advert about littering⇔persuading you to behave differently ✓
- Which statement is true about the appearance and layout of a persuasive advert?
- They should be visually appealing - including eye-catching headline and images. ✓
- They should be simple and not too colourful.
- They should only include writing and no images.
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- Which of the following are common linguistic features used in persuasive adverts?
- storytelling language
- alliteration ✓
- exaggeration ✓
- images
- rhetorical questions ✓
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- What makes a good slogan for a persuasive advert?
- it should include loads of detail
- it should be one word
- it should be short, catchy and memorable ✓
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Worksheet
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Presentation
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Lesson Details
Key learning points
- Persuasion is the action or process of trying to change someone's mind or behaviour or convince them about something.
- Persuasion can be found all around us and is used to achieve a variety of purposes.
- The appearance and layout of a persuasive advert is crucial for capturing the reader's interest and engaging them.
- A variety of linguistic techniques are used in persuasive adverts in order to engage and persuade the reader.
- Linguistic techniques like alliteration, rhetorical questions, exaggeration and rhyme are common in persuasive adverts.
Common misconception
Children might think that an advert is always to sell a product.
Expose children to a variety of adverts that have different purposes, e.g. to change behaviour (environment, diet, health, etc.).
Keywords
Persuasion - the action or process of trying to change someone’s mind
Advert - a notice or announcement that promotes something
Purpose - the reason for something and the desired impact
Linguistic technique - a language device used to have a desired impact on the reader
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