Write a design brief based on research | Design and technology

Starter quiz

All design and technological practice takes place within ______ that inform outcomes.
- 'contexts' ✓
Innovative design can be restricted and limited if designers practice 'design __________ '
- fixation
- facilitating
- fixing
- focussing
- features
In reference to an interview or a questionnaire, match the type of question to the correct definition.
- closed question
  
  ⇔
  
  allows the respondent to give a short, specific response ✓
- open-ended question
  
  ⇔
  
  allows the respondent to share their opinion ✓
- checkbox
  
  ⇔
  
  allows respondents to select multiple answer options ✓
- rank order
  
  ⇔
  
  asks respondents to sort items in order of importance ✓
Why do you need to examine your findings in detail when analysing data?
- to make it useful for the design process ✓
- to quickly finalise the design without needing further input
- to ensure the findings match the initial assumptions exactly
In terms of presenting data, what type of data could you include on a mind map?
- numbers and figures from an interview
- quotes from an interview ✓
- key information from an interview ✓
In terms of design security, what do patents protect?
- music, art and writing
- brand names and logos
- inventions or new technologies ✓

Exit quiz

After exploring investigations and research tasks, the next step is to create a …
- marketing plan
- design sketch
- design brief ✓
- manufacturing plan
- specification
A successful design brief will be ...
- non-informed
- relevant to the context ✓
- challenging ✓
- easy to achieve
- non-specific ✓
Who is it important to identify when writing a design brief?
- a user ✓
- stakeholders ✓
- a designer
- a competitor
A successful design brief will be ______ by investigations and research.
- 'informed' ✓
To avoid design fixation, a design brief should focus on the context and the problem and not name a ______ that will be designed and made.
- idea
- place
- product ✓

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Lesson Details

Key learning points

Designers use a design brief to define the design task.

Common misconception

A design brief should be very specific and identify a product that will be designed and manufactured.

To avoid design fixation, a design brief should be non-specific and open. A design brief should focus on the context and the problem, and not name a product that will be designed and made.

Keywords

Design opportunity - a gap, or a need where a new or improved product would be beneficial
Design brief - outlines the design opportunity, objectives and requirements of a design task
Informed - having knowledge or understanding about a subject, gained through research