Starter quiz
- In this context, what is a user?
- a person who observes a product or service without interacting with it
- a person who purchases a product, service or experience as a gift
- a person who you are designing for and who directly interacts with a product ✓
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- What is a questionnaire?
- a set of problems faced by the user
- a set of questions designed to gather information from people ✓
- a set of statements based on research
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- Is an interview a type of primary or secondary research?
- 'primary' ✓
- User journey mapping is used for?
- visualising the steps users take within a task ✓
- visualising the users needs and wants
- visualising the user using the end product
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- Which one of these is considered a high profile event?
- a school open day
- a birthday party
- a christmas party
- an outdoor music festival ✓
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- Who would a stakeholder be for an outdoor music festival?
- the local government ✓
- performing artists and their management ✓
- the people who attend the music festival
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Exit quiz
- True or false: all data can be presented in a graph?
- True
- False ✓
- What type of data can be counted or measured and is expressed as numbers?
- 'Quantitative data' ✓
- What is the target market?
- the specific group of people you design your product or service for ✓
- a person who you are designing for and who directly interacts with a product
- a person, group or organisation with an interest in a project
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- The y-axis on a bar chart represents the numbers or amounts which is referred to as the __________.
- total
- sum
- frequency ✓
- quantity
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- What type of data could you include on a mind map?
- numbers and figures from an interview
- quotes from an interview ✓
- key information from an interview ✓
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Worksheet
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Presentation
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Video
Lesson Details
Key learning points
- There are different presentation techniques.
- Designers select and justify the choice of presentation technique.
Common misconception
All data can be presented as a graph or chart.
The way in which data is presented will depend on whether the data is quantitative or qualitative.
Keywords
Data - information collected and stored for analysis and decision-making
Quantitative - information recorded using numbers
Qualitative - information recorded using words
Graph - a visual representation of relationships or values using points, lines, or bars
Target market - the group of people you design your product for
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