Starter quiz
- What is the purpose of branding?
- to help make a product or service more visible and recognisable ✓
- to determine the price of a product or service based on market demand
- to improve the technical functionality of a product or service
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- Which one of the below is a rule for a successful logo?
- writing should be presented in an elaborate and complicated way
- three or four colours are normally used
- easy to recognise, even at a distance ✓
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- What is a font?
- a tool used to measure the size of printed text
- a specific type of paper used in printing documents
- a printer’s term meaning the style of lettering being used ✓
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- What is the subconscious?
- part of the mind that makes purposeful decisions based on facts
- part of the mind that works without us being aware of it ✓
- part of the mind that is creative and imaginative
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- Which colour often represents 'danger' in Western cultures?
- red ✓
- blue
- green
- white
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- Why is colour carefully considered when designing logos?
- because colours can evoke different emotions and create strong messages ✓
- because using multiple colours makes logos more expensive to print
- because colours are chosen to match the current fashion trends
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Exit quiz
- What is an economically viable product?
- a product that focuses only on high-quality materials, regardless of cost
- a product that is innovative and unique
- a product that works well and stays within budget ✓
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- What is the measure of a person's status based on their income, education and occupation?
- 'socioeconomic' ✓
- What is crowdfunding?
- a way of raising money by collecting small contributions from a number of people ✓
- a method of borrowing money from a bank to start a business
- a way of selling products directly to customers through social media
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- When online advertising is tailored to our interests and likes based on our online activity this is called?
- 'targeted advertising' ✓
Worksheet
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Video
Lesson Details
Key learning points
- Knowing the socioeconomic status of the target market ensures that the product is viable.
- Enterprise in design is when designers identify new design opportunities.
- Advertising and marketing a product is used to promote sales.
Common misconception
Socioeconomic status is just about a person's income.
It is a combination of things such as income, education, occupation and even influence.
Keywords
Socioeconomic - a measure of a person's standing based on their income, education, and job type
Enterprise - a business or organisation that works to make money or achieve goals
Crowdfunding - a way of raising money by gathering small contributions from many people
Marketing - how businesses promote and sell their products or services
Advertisng - the act of promoting products or services to attract customers
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