Starter quiz
- What is plagiarism?
- sharing your own ideas with others
- copying someone else’s work without permission or credit ✓
- collaborating on a group project with proper acknowledgment
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- What is the name of the law that stops others from copying an inventor or designer’s idea or invention?
- 'patent' ✓
- When are trademarks used for?
- industrial products
- architectural designs
- logos and brands ✓
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- Why is it important that designers do not copy each others work?
- to avoid legal issues ✓
- to save time
- to respect creativity ✓
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- What is the purpose of a watermark on money?
- helps prevent counterfeiting ✓
- adds a decorative design to make the note look more attractive
- shows the name of the country that issued the currency
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- What is a hologram?
- a type of digital screen that displays moving pictures
- a 3D image created using light and used to prevent counterfeiting ✓
- a special kind of paper used for printing documents
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Exit quiz
- What is the purpose of branding?
- to sell as many products as possible
- to make a product or service more recognisable and visible ✓
- to make products look pretty
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- What is a logo?
- a detailed description of a company’s goals
- a long slogan used for advertising
- a simple symbol or design that represents a business or brand ✓
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- Match the colours with their typical associated meanings.
- green⇔nature ✓
- red⇔danger ✓
- purple⇔luxury ✓
- orange⇔warmth ✓
- blue⇔calm ✓
- What part of the mind works without us being aware of it, influencing our thoughts on products and branding of products?
- 'subconscious' ✓
Worksheet
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Presentation
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Video
Lesson Details
Key learning points
- Designers consider different features when designing a brand.
- Successful logos are universally recognised.
- Colours symbolise different emotions in different cultures.
Common misconception
Branding and logos are the same thing.
Branding is the way of making a company’s product or service more visible and recognisable. A logo is just a small part of branding and is a simple symbol or design that represents a business or brand.
Keywords
Branding - a way of making a company’s product or service more visible and recognisable
Logo - a simple symbol or design that represents a business or brand
Font - a printer’s term meaning the style of lettering being used
Subconscious - part of the mind that works without us being aware of it
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