Starter quiz
- All design and technological practice takes place within ______ that inform outcomes.
- 'contexts' ✓
- An approach to investigate a context is to use the 4 W's. The 4 W's are __________, what, where and why
- watch
- weak
- want
- when
- who ✓
-
- Another approach to investigate a context is to create a context mind map. This is so designers can ...
- plan research in more detail ✓
- plan the project
- produce a colourful picture
- proceed to the designing phase
- produce a design solution
-
- The person you are designing for is called the ______
- 'user' ✓
- A target market is ...
- a person, group or organisation with an interest in a project
- a person, group or organisation that seeks expertise or solutions
- who you are designing for and who directly interacts with a product
- the individual who purchases or pays
- a specific group of consumers identified as the most likely audience ✓
-
- Select the ways to start investigating a context.
- mind mapping ✓
- the 4 W's ✓
- user journey mapping ✓
- the 3 P's ✓
- sketching design ideas
-
Exit quiz
- A design opportunity is a gap or __________ where a new or improved product would be beneficial.
- new
- need ✓
- space
- necessity
- request
-
- What is it called when new innovations or advancements in technology drive the creation of new products or services?
- 'A technology push' ✓
The Ford Model T is an example product of a ...- 'market pull' ✓
- __________ designing is creating new and original ideas.
- Reliable
- Inspirational
- Creative
- Futuristic
- Innovative ✓
-
- Innovative designing can be restricted and limited if designers practice design ...
- facilitating
- focusing
- fixiation ✓
- fixing
- features
-
- A way of avoiding design fixation is to practice the technique of ...
- iteration
- ideation
- replication
- bisociation ✓
- simplification
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Worksheet
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Presentation
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Video
Lesson Details
Key learning points
- Bisociation can be used to combine two different designs to generate a new and innovative design.
- Bisociation can be used to avoid design fixation when generating new designs.
Common misconception
Fixating on one idea or existing ideas will lead to innovative designing.
Design fixation is the opposite of being innovative and is focussing or fixating on one idea or existing ideas. This can limit creativity and innovation.
Keywords
Design opportunities - a gap, or a need where a new or improved product would be beneficial
Design fixation - considering only one or existing possibilities
Innovative - introducing new ideas
Bisociation - the technique of connecting two unrelated concepts to produce a new idea
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