Starter quiz
- Which is the correct definition for algorithms?
- a set of rules or steps used by computers to make decisions ✓
- a set of rules or steps made by people to make decisions
- a set of rules or steps used by computers to make products
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- To look into something carefully to find out the facts is to do what?
- 'Investigate it' ✓
- If information is targeted, it is what?
- created to be consumed by all citizens
- not directed to any particular group
- directed at a specific person or group ✓
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- When did the UK Undercover Voters project take place?
- 2022
- 2024 ✓
- 2014
- 2009
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- The UK Undercover Voters Project was run by ...
- ITV
- BBC ✓
- the Government
- Channel 4
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- The UK Undercover Voters project came to the conclusion that targeted information likely did ______ voting behaviour.
- 'influence' ✓
Exit quiz
- How can digital media help unite communities?
- by promoting community cohesion and encouraging democratic values ✓
- by spreading misinformation and increasing polarisation
- by limiting access to diverse viewpoints
- by creating echo chambers where people only hear similar opinions
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- Digital media can divide communities by creating ______ where people only interact with those who share similar opinions, leading to greater polarisation.
- 'Echo chambers' ✓
- Which of the following is an example of digital media promoting community cohesion?
- social media users arguing over political issues
- a neighbourhood group using a hashtag to organise a local clean-up ✓
- algorithms showing people content they already agree with
- a celebrity blocking people with differing opinions
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- Match each statement to the concept it describes.
- critical thinking⇔when people are able to listen to and learn from the views of others ✓
- democratic values⇔encourages open dialogue and equal participation ✓
- polarisation⇔leads to people becoming more divided and extreme in their views ✓
- The use of ______ on social media platforms can help raise awareness about issues and bring communities together around a shared cause.
- 'hashtags' ✓
- What is a potential negative impact of digital media on communities?
- It allows people to share important information quickly.
- It can create echo chambers, leading to polarisation. ✓
- It can promote community cohesion through shared goals.
- It encourages democratic participation.
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Lesson Details
Key learning points
- A democracy includes democratic values as well as being able to vote in elections, eg. respect, tolerance, rule of law.
- Digital media unites communities by coordininating support during crisis, supporting campaigns and celebrating culture.
- Digital media divides communities by the sharing of disinformation and hate speech, echo chambers and polarisation.
Common misconception
Digital media can only be good or bad in relation to community cohesion.
Digital media can both unite and divide communities.
Keywords
Digital media - any content shared or created using technology
Communities - groups of people living in the same place or having a particular characteristic in common
Value - a principle or belief that guides how people behave and treat others
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