Starter quiz
- Technology that makes machines think and act like humans is referred to as what?
- 'Artificial intelligence (AI)' ✓
- Which is a potential positive in using AI in future elections?
- misinformation
- outreach ✓
- malinformation
- hacking
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- Looking at people's social media to gather information about their political beliefs is known as what?
- social media catalyst
- social media dialysis
- social media analysis ✓
- social media chrysalis
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- What feature of AI technology can support multilingual citizens in receiving political information?
- translation features ✓
- disinformation features
- hacking features
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- Match the AI feature to its description.
- deepfake⇔manipulating a video clip or image to create new deceptive content ✓
- chatbot⇔stimulates and mimic human conversation with internet users ✓
- robocall⇔phone call using an autodialer to deliver a pre-recorded message ✓
- What is the collective term used to describe the people within a given country who are eligible to vote in elections?
- 'electorate' ✓
Exit quiz
- The UK Undercover Voters project aimed to investigate how social media ______ personalised content to different voter types during the 2024 General Election.
- 'algorithms' ✓
- Which of the following best describes how algorithms influence voter experiences?
- Algorithms ensure all users see the same content.
- Algorithms send targeted content to people based on their online activity. ✓
- Algorithms investigate how people vote.
- Algorithms block all political content.
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- Match the voter type from the UK Undercover Voters project to the kind of content they were most likely to see.
- Pro-Brexit voter⇔strong messages about leaving the EU ✓
- Swing voter⇔mixed political messages, some fact-based and some opinion based ✓
- Green voter⇔climate-focused policies and sustainable promises ✓
- How might targeted political content impact voting behaviour?
- It can help voters see all sides of the debate.
- It can reinforce existing beliefs and spread misinformation. ✓
- It prevents voters from accessing any political information.
- It has no effect on voters' opinions.
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- What does targeted content often focus on instead of facts?
- emotions ✓
- algorithms
- investigations
- data
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- The UK Undercover Voters project concluded that targeted content manipulates opinions by focusing on people’s what?
- hobbies and habits
- concerns and hopes ✓
- age and location
- political party membership
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Worksheet
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Lesson Details
Key learning points
- The UK Undercover Voters project explored how algorithms target political content based on online profiles.
- Targeted content may influence voting by reinforcing existing beliefs, spreading misinformation & shaping opinion.
- Algorithms can create echo chambers, limiting exposure to diverse viewpoints & making critical thinking challenging.
- Misinformation and disinformation tailored to personal beliefs could affect voting behavior.
Common misconception
Algorithms only show people what they want to see, they don’t really affect how people vote.
Algorithms can reinforce existing beliefs and limit exposure to different views. The UK Undercover Voters project showed that targeted content could influence opinions and spread misinformation, which could affect voting behaviour.
Keywords
Investigate - to look into something carefully to learn more about it and find out the facts
Targeted - directed at a specific person or group
Algorithms - set of instructions or steps that a computer follows to solve a problem or make decisions
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