Starter quiz
- What are basic shapes used for in art and design?
- Only as random doodles
- Building complex designs ✓
- Only for symmetrical patterns
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- What does typography refer to?
- The style and appearance of letters ✓
- The cost of a printed item
- The size of paper
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- What is calligraphy?
- The art of beautiful handwriting ✓
- A mathematical shape
- A specific colour palette
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- What is a typeface?
- The size and weight of letters
- A set of letters that share a similar shape and design ✓
- The arrangement of pictures and words in design
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- What is one way emotions can be expressed in an artwork?
- By adding numbers
- By using rulers
- Through colour choices ✓
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- What can enhance the impact of typography?
- Avoiding creative layouts
- Using random letterforms
- Incorporating graphic design principles ✓
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Exit quiz
- How can typography convey emotion?
- Only the word content conveys emotion
- By using random shapes
- Through styles and colours ✓
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- A letterform is...
- A set of letters that share a similar shape and design
- The shape and design of a single letter ✓
- A handwritten letter, such as a birthday card or event invitation
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- How are pictures and words used in graphic design?
- They help to communicate the design’s message ✓
- They cannot be changed frequently
- It only decorates the page
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- Consistency in letterforms can be created by considering...
- Size, spacing and proportion ✓
- Colour, pattern and texture
- Context, audience and purpose
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- A serif typeface...
- Has even width strokes throughout
- Varies between thick and thin strokes ✓
- Is not used for professional writing
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- Personality can be added to typographic letterforms by adding…
- Decorative touches ✓
- An artist’s signature
- A border design
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Worksheet
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Presentation
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Video
Lesson Details
Key learning points
- Understand how to draw and design typographic letterforms by focusing on shape, spacing and proportions
- Learn how different letterforms communicate different moods or themes in graphic design and typography
- Practice designing your own letters with attention to detail and creativity
Common misconception
The content of text conveys all essential information.
Typograhy, typefaces, and letterform designs can change the emotion and message of written text.
Keywords
Typography - arranging letters and text in a way that makes them readable and visually appealing
Typeface - a set of letters that share a similar shape and design
Letterform - the shape and design of a single letter
Serif - small lines or strokes added to the ends of letters
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