Create expressive typographic work | Art and design | Quizalize & Oak National Academy

Starter quiz

What is an expressive letterform?
- a colourful type of paper
- a letter that conveys an emotion or idea ✓
- a formal letter invitation
Why is colour important in art and design?
- It can convey emotions and ideas. ✓
- It increases its value.
- It is cheaper to print.
How are signs and symbols used in art and design?
- to decorate borders
- to represent ideas or concepts ✓
- to add colour
What is a serif?
- a form of calligraphy
- a type of printing ink
- a small line at the end of a letter ✓
A ______ is the shape and design of a single letter.
- letterheight
- letterform ✓
- letterweight
What is a key feature of graphic design?
- using text and pictures to convey messages ✓
- using pencils and pens to make different marks
- using natural forms to draw from observation

How can composition affect a typographic design?
- It changes the impact. ✓
- It hides the text.
- It makes words longer.
What does typography involve besides choosing typefaces?
- adding images
- composition, size and colour ✓
- printing material
What qualities best describe script typefaces?
- bold and aggressive
- casual and playful
- elegant and formal ✓
Why is typography important for brands?
- It creates a unique identity. ✓
- It decorates text.
- It is easy to change.
What is a key element of expressive typography?
- conveying emotions ✓
- hiding messages
- using many colours
A visual ______ arranges elements in order of importance.
- moodboard
- hierarchy ✓
- theory

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Learn how graphic designers use typography in posters, advertisements and everyday life.
Explore how typography can go beyond functional text to become an art form.
Create a piece of expressive typographic art that uses design elements to communicate emotion or meaning.

Typographic designs should be minimal because otherwise they are hard to read and do not communicate a clear message.

Typography enhances the clarity of a design, making text easier to read by arranging elements with a visual hierarchy.

Typography - arranging letters and text in a way that makes them readable and visually appealing
Expression - communicating emotion, mood or energy through visual art and design
Composition - how different elements are placed and organised in a piece of art
Visual hierarchy - arranging design elements in order of importance