Starter quiz
- What is an expressive letterform?
- a colourful type of paper
- a letter that conveys an emotion or idea ✓
- a formal letter invitation
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- Why is colour important in art and design?
- It can convey emotions and ideas. ✓
- It increases its value.
- It is cheaper to print.
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- How are signs and symbols used in art and design?
- to decorate borders
- to represent ideas or concepts ✓
- to add colour
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- What is a serif?
- a form of calligraphy
- a type of printing ink
- a small line at the end of a letter ✓
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- A ______ is the shape and design of a single letter.
- letterheight
- letterform ✓
- letterweight
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- What is a key feature of graphic design?
- using text and pictures to convey messages ✓
- using pencils and pens to make different marks
- using natural forms to draw from observation
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Exit quiz
- How can composition affect a typographic design?
- It changes the impact. ✓
- It hides the text.
- It makes words longer.
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- What does typography involve besides choosing typefaces?
- adding images
- composition, size and colour ✓
- printing material
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- What qualities best describe script typefaces?
- bold and aggressive
- casual and playful
- elegant and formal ✓
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- Why is typography important for brands?
- It creates a unique identity. ✓
- It decorates text.
- It is easy to change.
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- What is a key element of expressive typography?
- conveying emotions ✓
- hiding messages
- using many colours
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- A visual ______ arranges elements in order of importance.
- moodboard
- hierarchy ✓
- theory
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Worksheet
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Presentation
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Video
Lesson Details
Key learning points
- Learn how graphic designers use typography in posters, advertisements and everyday life.
- Explore how typography can go beyond functional text to become an art form.
- Create a piece of expressive typographic art that uses design elements to communicate emotion or meaning.
Common misconception
Typographic designs should be minimal because otherwise they are hard to read and do not communicate a clear message.
Typography enhances the clarity of a design, making text easier to read by arranging elements with a visual hierarchy.
Keywords
Typography - arranging letters and text in a way that makes them readable and visually appealing
Expression - communicating emotion, mood or energy through visual art and design
Composition - how different elements are placed and organised in a piece of art
Visual hierarchy - arranging design elements in order of importance
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